9th Social Media in the Pharmaceutical Industry
18-19 January 2017, London, UK
The two-day conference will bring together industry experts, regulatory bodies and leading pharma companies to discuss the latest trends like identifying influencers and monitoring data on a global scale.
Communications is advancing and social media is the digital platform where global conversations are taking place. mHealth revenue is expected to reach $26 billion by 2017 and the number of health apps have increased exponentially, enabling consumer engagement and empowerment. Social media is not only being used to communicate, It is playing an important role in identifying trends, challenges and listening to what patients are talking about.